Tuesday, September 16, 2008

Path to Great PR

Handouts...they seem to drag on and be pointless. Honestly, the book must not be that great if you only copied a chapter to hand out to class. The writer has one line of genius and the whole chapter is handed out. But all of this changed while I read chapter 15 in PR 2.0. I actually got out my highlighter and went to town. There were so many interesting facts and such helpful information. This handout really highlighted how social media is helping people to communicate better. When discussing how social media is a great asset to society, the author focused on the terrorists attacks on the subway in London. There was no way for media to get down there so people used their cell phones to let the world know what was going on. This resulted in the BBC setting up a cell phone news channel. I mean, 10 years ago cell phones were used only for talking and now we can text, access the Internet, and even have a news channel via these devices.

The author also called out social media while discussing job interviews. In the past, laws have been implemented to ban interviewers from asking candidate's personal questions ranging from age to religion. With the rise of social media, interviewers can find a loop hole to get the answers to these controversial questions and some. By logging onto Facebook or finding a their blog, the interviewer can discover extremely personal information and have preconceived ideas about the candidates.

Overall, this hand out made me realize that PR is changing, but for the better. And it made me see that maybe all handouts aren't terrible.

1 comment:

Dr. Alisa Agozzino said...

I am glad that I didn't print off this wonderful handout for you to do a quick burn to it after class! :)